Understanding the role/needs of various decision makers within specific health care organizations is a critical factor in the development/design of your value proposition proposals to these potential customers. This webinar identifies some of the key decision makers within health care organizations and the important issues that will resonate with them and maximize the development of your uniquely designed value propositions.

 

In this training, participants learned to:

• Identify strategic personnel within health care organizations to who you can target your nutrition services value proposition
• Align previously discussed key reference points with the identified health care personnel
• Review primary objections and responses

 

Presenter:
Sharon Williams, Founder and CEO of Williams Jaxon Consulting, LLC

 


Downloads and Webinar Recording

Presenter’s Handout

Audio Recording

 


Key Resources

–ACO Medicare Shared Savings Program Quality Measures, www.cms.gov/Medicare Shared Savings Programs

–National Business Coalition Healthcare’s Value Based Purchasing Council, Value Based Purchasing: A Definition, www.nbch.org/Valuebasedpurchasing

–H-CAHPS/CAHPS survey standards, www.ahrq.gov and www.hcahpsonline.org fact sheet

–Hospital Accreditation, www.jointcommission.org

–Health Plan Accreditation, www.ncqa.org