Toolkit: Go4Life – An Evidence-Based Campaign to Promote Regular Exercise and Physical Activity Among Older Adults

This webinar provided participants an overview of the National Institute on Aging’s Go4Life® campaign, focusing on the educational, instructional, and motivational tools it uses to encourage adults 50+ to make exercise and physical activity a part of their daily lives. The webinar will also include data and video from recent pilot tests of a new Go4Life workshop in which participants are motivated to become more physically active by personalizing the connection between regular exercise and staying independent.

Learning Objectives

After participating in this webinar, participants learned:

  • About the National Institute on Aging’s Go4Life exercise and physical activity campaign for older adults and its evidence-based educational, instructional, and motivational components;
  • The 4 types of exercises older adults should regularly engage in;
  • The barriers to exercise older adults face and learn about current and future ways to Go4Life can help address some of those barriers; and
  • The range of free materials and information available from Go4Life.


  • Stephanie Dailey, Senior Public Affairs Specialist at the National Institute on Aging (NIA)

Downloads and Webinar Recording

Presenter’s Handout

Audio Recording

Key Resources

Go4Life Campaign Resources:

2017 Go4Life Month Resources. The theme is “Move More with Go4LIfe!” – each week in September will be devoted to one of the four exercise types: endurance, strength, balance and flexibility.

  • Go4Life Month Toolkit contains suggestions for ways older adults can step up their physical activity,  workout videos, tip sheets and more.
  • Celebrate Go4Life Month 2017is an upbeat and dynamic video offering motivation and lots of ways older adults can become just a bit more active during each week of the month.
  • Go4Life Month flyer is available to print out, display, and hand out.
  • Social media messages to share on your platform(s) of choice.

Note: select resources are available in Spanish as well as in English.