Toolkit: Understanding the Perspectives Among Healthcare Decision Makers

Understanding the role/needs of various decision makers within specific health care organizations is a critical factor in the development/design of your value proposition proposals to these potential customers. This webinar identifies some of the key decision makers within health care organizations and the important issues that will resonate with them and maximize the development of your uniquely designed value propositions.

Learning Objectives

In this training, participants learned to:

• Identify strategic personnel within health care organizations to who you can target your nutrition services value proposition
• Align previously discussed key reference points with the identified health care personnel
• Review primary objections and responses


Sharon Williams, Founder and CEO of Williams Jaxon Consulting, LLC

Downloads and Webinar Recording

Presenter’s Handout

Audio Recording

Key Resources

ACO Medicare Shared Savings Program Quality Measures

Hospital Accreditation,

Health Plan Accreditation