The success of any customer outreach campaign is having a comprehensive understanding of their drivers and the solutions your organization can apply to their needs. This webinar addresses some of the primary drivers for health care organizations in the wake of the long term care services/supports initiatives, focusing on dual eligible plans, Medicaid/Medicare plans, hospitals, ACOs, provider organizations (FQHCs), etc. The session will focus on the organic drivers for these customers and highlight unique issues for each.
This webinar was led by Sharon Williams – the founder and CEO of Williams Jaxon, Consulting, LLC, a business development and training firm focused on support for community organizations, government agencies and health organizations serving Medicare/Medicare consumers. Sharon’s experience includes executive leadership in both the traditional health care and the community based services arenas. She has served as COO for one of the nation’s leading Area Agencies on Aging. She led CareSource Michigan, a health plan with Medicaid and Medicare product lines and was Vice President at Coventry, Amerigroup and OmniCare.
Downloads and Webinar Recording
Business Acumen for Community Based Organizations (Administration for Community Living)
How Community Organizations Can Support Value-Driven Healthcare (Health Affairs Blog)
- Type: Tools & Templates
- Tags: business acumen consumers healthcare integration home and community based organizations local providers marketing nutrition professionals researchers state providers