Getting to Know the Tastes and Preferences of Produce Consumers

Consumer demand for great tasting fruits and vegetables is at an all-time high. Growers, retailers, and foodservice operators are striving to meet the demands of a more selective consumer. During this webinar, we’ll discuss trends and challenges influencing the produce chain, consumer taste preferences, and how appearance, aroma, taste, and texture influence our enjoyment of fruits and vegetables.

Learning Objectives:

  1. Participants will be able to define continued and emerging trends in produce;
  2. Participants will explore examples of sensory experiences; and
  3. Participants will be able to describe how flavor impacts fruit and vegetable choices.