Telling Your AAA’s Story: A Guide to Creating & Implementing Your Brand

Frustrated that people don’t know who the Area Agency on Aging is or what it does? Ever thought about how branding the AAA can tell a story that lives in clients’ minds and symbolizes trust, adaptability, credibility, and knowledge? Learn how to be a storyteller and discover how your stories become a powerful and impactful marketing tool. Using components from ReFraming Aging, Vintage’s rebranding process, and Peninsula Agency on Aging’s refined marketing strategy, we’ll discuss the importance of building brand momentum to position your own AAA and strengthen relationships with the community, donors, sponsors, and clients. Attendees will learn how to utilize a similar approach in their agency and how best to communicate through an innovative, cohesive, and fresh brand strategy that will tell the agency’s story.

This webinar includes complementary ASWB CE credits.